Washington Post published an analysis of Iranian endurance against economic sanctions. “In search of a more sustainable economy, Iran is looking inward to meeting its basic needs while attempting to change the consumption habits of a society accustomed to enjoying a range of foreign products”, notes the publication.
Iranian officials call it “the resistance economy,” reflecting their defiance of Western attempts to halt the country’s uranium enrichment program. Efforts to wean Iran from imports and to produce more goods domestically, however, have proved challenging. Seyed Hamid Hosseini, a manufacturer and member of Tehran Chamber of Commerce, cited currency fluctuations, the difficulty of obtaining loans and increased labor costs as the core challenges. A tendency to ignore local brands gets increasingly alarming for the domestic producers, instead foreign products enjoy the consumption of the Iranians.