Pop star Taylor Swift is taking a new step in her fight against the dangers of artificial intelligence: she has filed a trademark application in the United States for her voice and stage image. Swift has filed three applications: one for a famous photo taken on stage during her Eras Tour, and the other two for the sound bites “Hey, it’s Taylor” and “Hey, it’s Taylor Swift,” which were used in advertising for her latest album.
The move comes amid a surge in AI counterfeiting over the past few years. According to lawyers, if Swift manages to register these marks officially, she will be able to fight not only against direct copying of her voice or photos, but also against very similar AI imitations of them. Taylor Swift could become one of the stars creating new legal boundaries in the digital age, protecting her identity from abuse by artificial intelligence.
